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Digital Experience Museum Saudi Arabia

Ithra Museum

A digital experience for one of Saudi Arabia's most iconic cultural destinations, welcoming over one million visitors.

Ithra Museum — Welcome to the Ithra Experience homepage
Overview

Digital ticketing + membership ecosystem for Ithra Museum — public visitor experience and internal staff dashboard.

Built with tentwenty. Designed for high-traffic seasons and bilingual UX (English/Arabic).

Role

Product Designer

Agency

tentwenty

Scope

UX/UI, Mobile App, Web Dashboard

Location

Saudi Arabia

Scope of Work
Discovery
User research
Competitor review
Problem framing
Structure
Information architecture
User flows
Wireframes
Design
UI design
Design system
Prototyping
Mobile App
Ticketing flows
Membership management
RTL-ready layouts
Visitor Web
Ticket purchase journey
On-site scanning support
Accessibility + performance
Staff Dashboard
Event operations
Membership + library tools
Analytics KPIs
Ithra Museum — Membership page with building exterior

Impact

+214%
Advance bookings

After the digital transformation.

+156%
Membership growth

In the first year post-launch.

−89%
Wait times

On-site wait times cut sharply.

+93%
Library lending

Increase in items borrowed.

+67%
Staff productivity

Operational efficiency gain.

99.94%
Uptime

Platform availability.

Ithra Museum — Dashboard with tickets, favorites, library and membership
Key Features

  • Event Ticketing

    Seamless booking with calendar integration for exhibitions and programs.

  • Favorites & Personalization

    Save and track favorite exhibitions for tailored museum experience.

  • Library Management

    Book leasing system for staff to manage collection and track lending.

  • Membership Portal

    Full membership management with subscription tracking and benefits.

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