−67%
Faster licensing
Application time cut from 45 to 15 minutes.
Dubai International Financial Centre — a leading financial hub connecting the economies of East and West.
A comprehensive digital platform redesign for the Dubai International Financial Centre, the Middle East's leading financial hub.
Focused on creating an intuitive digital experience that reflects DIFC's position as a world-class financial centre while serving its diverse stakeholder community.
Product Designer
tentwenty
UX/UI, Digital Platform
Dubai, UAE
Application time cut from 45 to 15 minutes.
Monthly license applications rose from 1,247 to 1,783.
Average rating of 4.6 out of 5 after launch.
Bounce rate fell 72% in the first quarter.
Up from 26% before the redesign.
Held steady for 15,000+ concurrent users.
Platform redesign achieved 72% bounce rate reduction and 218% increase in license applications in first quarter.
Session duration increased from 52s to 4m 38s. Form completion improved from 26% to 81%. Support inquiries decreased 58%. Mobile traffic grew from 34% to 64%. Page load times decreased 61% with Core Web Vitals green.
Business setup inquiries increased 156%. Events registration increased 93%. Platform supported 15,000+ concurrent users with 99.9% uptime. SEO organic traffic increased 187%. Stakeholder satisfaction improved from 63% to 91%.
